The lucky: Segment mixed with a higher income level than average. They are modern, educated, liberal, cosmopolitan, highly value the image.
Progressives: Most are workers and entrepreneurs.
Modern: Women who work or study and seek personal fulfillment as well as mothers
The adapted: Women workers and family oriented value their social status. always arriving a little late in adopting fashions. Usually work as clerks, mid-level employees, teachers, workers
The conservative: Women Traditional fairly religious trend. Typical "mother hen", always seek the welfare of the children and the family, are responsible for almost all expenses related to the home.
The modest: mixed segment, from low-income, who lives resigned to his fate. There are many people who prefer the simple life, no hassle, and if ossible would live in the countryside. Do not like to try new things. Many are immigrants and have the highest percentage of people of Indian origin.
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